We are a professional Latam team that make you feel like a king!
Experience
Over the past 2 decades, OnTarget has led market research services in Latin America, giving dependable solutions to our clients, on time, in full and with exceptional treatment. We have developed strict quality controls to support our clients in accurate decision making based on reliable and trustful information.
Multicultural
From Mexico to Brazil, we are dedicated and enthusiastic about each project! Our team’s rich cultural backgrounds and experiences provide unique perspectives that allow us to better understand and serve our clients’ needs. We value diversity and inclusion and believe that it is our greatest strength. Our team’s commitment to excellence and their passion for what we do drive us to deliver outstanding results to our clients every time.
Enthusiasm
We are is dedicated and enthusiastic about each project! With the can-do attitude, nothing can stop us in delivering excellent results and exceed clients’ expectations each time.
Innovation
OnTarget doesn’t use predefined methodological designs. We prefer to innovate and create customized designs to give our clients the exact responses they need.
Communication
One of our main differentiators is the communication- our clients are being constantly informed about the progres of each project. Prior to starting the project, On Target develops a work plan which is presented to the client and followed once the project is underway. Any red flags or other relevant issues are reported to the client along the way. We aim to spare you any unexpected inconvenience!
Intellectual and Professional Development
OnTarget’s team is truly dedicated to growth and development. Our team is driven by a passion for intellectual and professional advancement, which enables us to consistently deliver high-quality work to our clients. We understand that in order to provide the best service possible, we must continually strive to improve ourselves and our abilities. This commitment to growth and learning is what sets us apart and allows us to excel in our field.
Quality
OnTarget works with multidisciplinary teams including psychologists, in-field coordinators, project managers, supervisors and our internal recruitment team to exceed our clients’ expectations, providing quality results, quick reponses, strict follow up and practical market insights.
Flexibility
Every partner has unique requirements, and we work hard to make the necessary adjustments to deliver the best experience and results possible. With our experts, partners can expect a collaborative and personalized approach to achieving their goals. Whether it’s a small project or a large-scale operation, we are committed to delivering excellence in everything we do.
Our team of experts is passionate about being helpful, supportive, and tech-savvy.
We understand that success in Latin America requires a nuanced understanding of each culture and language, which is why we go above and beyond to provide personalized support that meets the unique needs of each client.


Meet the ones that make it happen!

Michel Bequer
CEO

Michel is a leader with a deep understanding of the sector. With her strategic vision and her analytical skills, she can offer valuable insights for making informed decisions. Her client-centric approach ensures that projects are tailored to the specific needs of each client, providing them with effective solutions to optimize their market performance and achieve commercial success.

Marylu Barreda
Project Director

Marylu is the one that oversees all aspects of OnTarget’s projects and ensures that the Operations team is performing at the highest level of quality. With a passion for learning about new cultures and people, Marylu is fluent in English and Brazilian Portuguese and has been living in Brazil since 2014. Throughout her career in market research, she has honed her skills in coordinating and moderating In-Home Visits, Product Positioning, and In-Depth Interviews, making her an important part of our team.

Juanny Martinez
Business Development

Juanny is a highly motivated professional with a strategic vision to drive business growth. With her client-focused approach, she seeks to understand their needs and offer tailored solutions. With negotiation and networking skills, she can help the client identify new market opportunities, establish strategic alliances and increase their income. His proactive and results-oriented approach guarantees success in business expansion and development.

Maria Cubides
IT Support and Automation

With his extensive knowledge in systems and automation, Maria ensures a strong and secure IT infrastructure. Its agile and personalized technical support allows clients to optimize their processes, increase productivity and obtain accurate and timely results in their market research projects.

Daniela Armenta
Coord. of Project Managers

Daniela guarantees the efficient and strategic execution of each study. With a comprehensive vision and strong management skills, she coordinates teams and resources to meet project objectives on time. Her work ensures clients a smooth experience, consistent follow-up, and high-quality results tailored to the specific needs of each project.

Marco Chalini
Statistic Analysis Solution

Marco provides state-of-the-art technology solutions to the marketing research agency. With agile support and efficient automation, it optimizes processes, guarantees security and provides accurate and fast results to clients, boosting their success in making strategic decisions.

Andrea Lozano
Senior Project Manager

Andrea has over 18 years of experience in market research. She has led qualitative projects throughout Brazil as a national coordinator for leading agencies. Her professional approach is complemented by a strong social vocation, actively participating in causes such as the NGO Viva Rio. Her commitment, experience, and local vision make her a key ally in bringing real value to our clients’ projects.

Cristiane Paganini
COT Brazil Coordinator

Cristiane is an organized and results-oriented professional. With her experience in telephone surveys and team management, she ensures efficient, high-quality data collection for clients. Her focus on customer satisfaction ensures effective communication and accurate results that drive strategic decision making.

Fernando Cotes
COT Spanish Coordinator

Fernando expertly leads the Spanish-speaking telephone survey team, ensuring reliable and representative data. His experience in quality control and operational supervision ensures that each study meets high standards. He assists clients by ensuring efficient processes and timely deliverables, key to sound decisions based on solid data. Additionally, he is open to constant learning; his passion is Scouting, travel, and the outdoors.