IHUT in Latin America: 7 Best Practices for Safely Testing Sensitive Products
In-home usage tests (IHUT) are widely used to evaluate products under real-life conditions. However, when dealing with sensitive categories such as cosmetics, dermocosmetics, OTC products, and health-adjacent items, testing requires a much higher level of operational control, compliance, and data
5 lessons We learned from Web IDI projects in Latam
Lesson 1: In Latin America, Recruitment is Never Just Recruitment On a spreadsheet, participant criteria
Beyond the Screener: Strategic Recruitment for Hard-to-Reach and Complex Profiles in Market Research
In market research, the quality of insights begins long before data analysis. It starts with