5 lessons We learned from Web IDI projects in Latam
Lesson 1: In Latin America, Recruitment is Never Just Recruitment On a spreadsheet, participant criteria look straightforward. In reality, each country carries its own cultural codes, professional dynamics, communication styles, and levels of digital comfort. We’ve learned that high-quality qualitative
Beyond the Screener: Strategic Recruitment for Hard-to-Reach and Complex Profiles in Market Research
In market research, the quality of insights begins long before data analysis. It starts with