Year-End Market Research in Latin America: 7 Things to Plan Before Launching Fieldwork
The final months of the year can be one of the most interesting periods for market research in Latin America. Consumer behavior […]
From Global Questionnaire to Local Reality: 7 Things to Check Before Launching Fieldwork in Latin America
A global research design may look perfectly consistent on paper. The questionnaire has been approved. The target audience is defined. Quotas are […]
IHUT in Latin America: 7 Best Practices for Safely Testing Sensitive Products
In-home usage tests (IHUT) are widely used to evaluate products under real-life conditions. However, when dealing with sensitive categories such as cosmetics, […]