LATAM Fieldwork Success: A Human Centered Checklist for Market Research
In market research, success is often defined by methodology, sample size, and timelines. However, in Latin America fieldwork, one critical variable is […]
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Electric Mobility in LATAM: From Emerging Trend to $19B Market Opportunity
Between 2024 and 2026, electric mobility in Latin America is undergoing a structural shift. What was once considered an emerging niche is […]
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The Human Side of Rare Disease Research: Why Recruiting the Right Physicians Changes Everything
Rare disease research sits at one of the most complex intersections in healthcare: limited patient populations, highly specialized knowledge, and critical decisions […]
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IHUT in Latin America: 7 Best Practices for Safely Testing Sensitive Products
In-home usage tests (IHUT) are widely used to evaluate products under real-life conditions. However, when dealing with sensitive categories such as cosmetics, […]
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5 lessons We learned from Web IDI projects in Latam
Lesson 1: In Latin America, Recruitment is Never Just Recruitment On a spreadsheet, participant criteria look straightforward. In reality, each country carries […]
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Beyond the Screener: Strategic Recruitment for Hard-to-Reach and Complex Profiles in Market Research
In market research, the quality of insights begins long before data analysis. It starts with recruitment. Identifying the right participant, at the […]
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